JP Morgenthal Solution Helps Interactive Marketing Land Dell's Top 10 Innovative Small Business Award

June 23, 2009 - Dell and the National Federation of Independent Business (NFIB), the leading small-business association in the United States, today announced the 10 U.S. finalists for the Sixth Annual Dell/NFIB Small Business Excellence Award. Interactive Marketing, Warrenton, VA, maker of the web-based Welcome Back Rewards customer loyalty solution, offers small companies an affordable, cross-marketing loyalty program for capturing repeat business called City Masterkey. The Masterkey links merchant groups together in a loyalty coalition and brands the merchant group while giving the consumer one card that rewards them everywhere they shop or dine. Read more...

JP Morgenthal Helps Client To Win 2008 R. L. Polk Inventory Efficiency award

The R. L. Polk Inventory Efficiency award recognizes and rewards outstanding automotive aftermarket companies for process improvements relative to inventory efficiency. We worked with VIP Auto's IT team to analyze, design and implement a new store special ordering process that streamlined delivery of special order fulfillment directly from the warehouse to the stores. The solution leveraged SOA design concepts to homogenize the legacy environment and make all IT services accessible via Web Services. This allowed VIP to maximize its on-hand inventory prior to using outside vendors for fulfillment, which led to exponential growth of their special order and hard parts business and led to a significant drop in return rates.